Swami Mantra – Bound Volume

We had had several recent requests for the Swami-Mantra Bound Volume after it was mentioned in David Blaine’s series “Do Not Attempt” a year ago. This was a pair of magazines edited by Sam Dalal and published from 1972 to 1977, with 36 issues of Swami, and 28 issues of Mantra.  What made this magazine different was a mixture … Read more

Encyclopedia of One-liners for Magicians by Sam Dalal

Encyclopedia of One-liners for Magicians compiled by Sam Dalal

From the intro – “One of the first lessons I learnt in my performing days was that a tongue-in-cheek presentation could be as effective and possibly much more entertaining than one with pompous pretensions. I spent as much on literature devoted to patter and one-liners as I did to books with new tricks and routines, sleights … Read more

Magic with an ESP Deck by Sam Dalal

This soft cover, large size 22 pages, illustrated book is the third revised and enlarged edition of the book originally published over two decades ago. Sam Dalal has explained 14 astounding routines that are mostly of a self working nature. No intricate sleights or moves are required to perform these effects. There are suggestions for … Read more

Card Tricks for Audiences That Don’t Like Cards by Sam Dalal

If you think packet card effects are “hot”, but some of your audience don’t, you should read this book. Many very good packet card effects do not find favor with some audiences. Kids don’t understand playing cards. Teenagers of the fairer sex just don’t “dig” card tricks (or most magic tricks for that matter). Many … Read more

Ageless Artifices by Sam Dalal

In my 50+ years as a magic creator, author, and dealer, I have lived through more than a couple of operational changes. When I started my magician’s service, freight and distribution were not a consideration, and our initial trade terms in this country were a minimum order of the then equivalent of 80 US cents, … Read more

The Parity Principle Explored and Exploited by Sam Dalal

I have been enamored with this principle for the past 50 years, and some of my earliest “commercial ” creations were devised on the Parity Principle. This manuscript attempts to explain and exploit the principle for “across-the-table” use to even a large stage demonstration, with an abundance of practical examples that you can just “print … Read more